FetchBack unveils Dynamic Ad Serving
ADOTAS – FetchBack, an online advertising company specializing in retargeting, has launched dynamic ad generation technology that works within an ad serving platform.
The Dynamic Ad Serving technology can create an infinite number of display ads on the fly, while simultaneously serving them through its own retargeting ad server. The company says while other organizations also offer dynamic ad generation, none are able to then also serve those ads to customers through a platform specifically built from the ground-up to deliver the best possible results from retargeting.
“FetchBack developed dynamic ad generation capabilities earlier this year; however the catch was then tying that tool to our existing ad serving platform,” Chad Little, FetchBack’s President and CEO, said in a statement. “Advertisers immediately saw the value in using the Dynamic Ad generator, and then were pleased – and relieved – to know that FetchBack would also handle the delivery of those Retargeted ads to consumers as they surfed the web.”
As web visitors of FetchBack’s client’s browse various websites across the internet, its technology recognizes them, remembers what products they viewed while on the client’s website and within a fraction of a second dynamically generates an ad, and then at the appropriate time serves those ads to that customer featuring those products.
The result, according to the company, is an ad that is relevant to the web browser, and increases return conversion rates by as much as 21 percent, while yielding an ROI of more than 900 percent.
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