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Facebook about the branding (*and a new cool photo app)

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Mar 24, 2009 

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Edward Barrera  |

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Facebook about the branding (*and a new cool photo app)

ADOTAS — As Facebook continues to tick off people like me, it is also becoming a larger part of Internet life.

Each day during the month of February, the social networks 175+ million users averaged over 3 billion minutes on the site, according to eMarketer. They updated their status 15 million times and became fans of a particular company, brand, product or person 3.5 million times daily. In addition, US residents spent more time on Facebook than any other Website, beating out previous leader Yahoo. Though Nielsen Online still ranks the site third overall behind AOL and Yahoo.

According to TNS Media Intelligence, marketers believe that brand-building initiatives such as gaining consumer insights, building brand awareness and increasing customer loyalty have the most social media potential, not increasing intent to purchase.

“If you’re going to build a community, don’t center it around your product, but rather on something deeply relevant to a particular consumer group,” said eMarketer CEO Geoff Ramsey. He also suggested keeping fans of your brand pages happy by giving them a lot of content and letting them share the love with others.

So I’ll go back to my original complaint. Big brands are slow to change and adapt, but they are getting better. If Facebook doesn’t think that brand interest can look elsewhere, they are in for a rude awakening.

*Techcrunch has the skinny on a photo recognition Facebook app that auto tags.

– Express your opinion, comment below.

Tags: branding, eMarketer, facebook, facebook-ads, internet-advertising and TNS-Media-Intelligence

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