The ad network focuses on pet owners and the $43.5 billion annual pet market spend. Visitors to DogTime Media’s sites, primarily women aged 25-54, spend an average of 5.8 minutes per visit, which is more than double the time spent on BlogHer, Glam Living or Federated Media’s Lifestyle channel, according to the company.
“By reaching women through their love for their animals we tend to engage them longer and at a deeper level than most other women’s content,” said Trevor Wright, CEO of DogTime Media. “As a result we are able to offer advertisers a unique tool set for reaching women including our proprietary content distribution venues, syndicated promotions, blog network programs, vertical chat events, and targeted media campaigns.”
DogTime Media has a network of more than 250 pet-focused websites anchored by its own DogTime.com. It has attracted advertisers from both pet and non-pet related product categories, such as: Purina, Pedigree, Eukanuba, Frontline, Mars, Del Monte, AKC, Hill’s Science Diet, Iams, Wal-Mart, Bissell, Eureka, Dyson, Harper Collins, Paramount, Bush’s Baked Beans and Toyota.
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