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Congress scrambles to join Twitterati

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Mar 10, 2009 

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Edward Barrera  |

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Congress scrambles to join Twitterati

ADOTAS — With layoffs continuing, the unemployed should head for the now burgeoning D.C hills.

Members of Congress are hiring new-media experts to help extend their reach as they realize that voters, especially young ones, are spending more time online and meeting and talking on social networks such as Facebook, Twitter and elsewhere. Capitol Hill freshmen familiar with the new tools, and fresh rules that allow members to post on third party Web sites are driving the hiring surge, according to the National Journal.

Sens. Susan Collins, R-Maine, and John Kerry, D-Mass., have recently hired staffers for new media, Sen. Charles Grassley, R-Iowa, has a press secretary that is charged with, among other responsibilities, having a focus on new media. The idea is the “broader picture of how we can modify traditional media messages to get the biggest bang for the buck we would want from new media.”

New media use “has become more of a focus in every office” with members using Facebook, MySpace, Twitter and YouTube. House Minority Leader John Boehner directed his staff to work with ranking members to implement guidelines for their Web sites.

New rules allow members to maintain Web sites in addition to their official House.gov site and post material on third party Web sites so long as it complies with federal law and House rules and regulations applicable to official communications. The Senate also updated its official rules regarding third-party sites.

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Tags: congress, facebook, politics, social-media-marketing and social-networks

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