Buzznet becomes Buzz Media, scores financing
ADOTAS — Buzznet, which operates pop culture niche sites, has changed its name and raised $12.5 million in financing.
The now-Buzz Media, which claims an audience of 40 million unique monthly users, runs sites that include Celebuzz, Buzznet, the Superficial, SocialiteLife, What Would Tyler Durden Do, Stereogum, Idolator, Just Jared and Absolute Punk.
In the latest round of financing, Focus Ventures joined existing investors, including Anthem Ventures, New Enterprise Associates, Redpoint Ventures and Sutter Hill Ventures, also participated in the round.
“Buzz Media’s unique publishing approach has not only allowed it to build the leading pop culture brands on the web, it has also enabled the company to produce highly programmed campaigns within its portfolio of leading branded properties for advertisers to engage its large and influential audience,” Steve Bird, of Focus Ventures, said in a statement. “We believe that these types of highly targeted and content-rich experiences are a major part of the future of advertising on the web, and are pleased to lead this new round of funding.”
Buzz Media’s content comes from a combination of editors and user-generated submissions, from articles to photos, videos, games and contests. Buzznet’s funders hope that advertisers will see value in sites that publish a combination of in-house and user-submitted content targeted around narrow topic areas.
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