Brash launches sports channel with SB Nation

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sports_small.jpgADOTAS — Glam Media’s men’s vertical content network has partnered with sports blogging network SB Nation.

Brash will package the content and premium advertising of SB Nation’s growing online communities of like-minded sports fans. For March Madness, Brash will also offer a micro-blogging module on its homepage enabling real-time, filtered feeds leading up to the Championship. Since its launch in October, the Brash network has swelled to more than 50 publishers and 17 million uniques and serves dozens of advertisers.

Launched in 2003 by DailyKos founder Markos Moulitsas, SB Nation, has a collection of nearly 200 (and growing) individually branded web communities that reach more than four million monthly unique visitors, each site offering high quality year-round coverage and conversations led by fans that are passionate about their favorite teams, leagues or sports.

“SB Nation takes a different approach to online sports media,” Jim Bankoff, CEO, SB Nation, said in a statement. “Instead of providing all fans with a common experience, we offer distinct team and sport-specific experiences. In a world where media companies are slashing their investments in team or sport coverage, no one matches SB Nation’s commitment to serve fans and the marketers seeking to engage with them. Given their experience working with major brand advertisers, Glam Media and its Brash.com Network are uniquely positioned to partner with an emerging category leader like SB Nation.”

With the launch of the Men’s Sports Channel, Brash.com now has a presence in all of the major men’s ad categories, and will integrate the men’s ad sales team with the Glam.com team to create a streamlined structure for the benefit of its agency customers.

Glam is also promoting Jack Rotolo to SVP, North America Agency Sales for all of Glam and Brash’s channels in the US and Canada. The sports channel is the fifth channel on Brash.com—Men’s Entertainment (Music, Movies, TV, Games), Lifestyle (Style, Fitness, Travel, Food & Drink), Technology (Audio, Gadgets, PC & Macs), Auto (Luxury, Sport, SUV, and Sedans) and now Sports (Professional, College & Individual, including golf and cycling). The Brash network includes the flagship owned & operated site Brash.com and publishers including ArtistDirect, DigitalTrends.com, eCoustics.com, InGameNow, TheCarConnection.com, SeriousWheels.com, MonstersandCritics.com and more.

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