Apture scores funding
ADOTAS — Apture, an in-text media links service, has raised $4.1 million in Series A financing.
Led by Clearstone Venture Partners, the financing also included Angel investors Beau Vrolyk, former Managing Director at Warburg Pincus, Paul Maritz, CEO of VMWare, and Steve Taylor, former Executive Vice President of the Boston Globe, all are advisors to the company. As part of this financing, David Stern and Sumant Mandal, both of Clearstone Venture Partners will join Apture’s Board of Directors
Apture allows online publishers to enhance content with pop-ups that carry rich media from different sources based on the context of linked words and terms. Launched in June 2008, Apture enables publishers to use it by inserting a line of Javascript code after creating an account. It allows publishers to link words and phrases to a HTML-based overlay that acts like a minitiature browser that enables readers to find and explore related multimedia content without leaving the original page. Here is an example at the Washington Post.
The basic service is free for smaller publishers and bloggers, but there is a charge for bigger ones. The company also has an option that includes getting a portion of ad revenues on those pop-up pages, whether text or video ads, from the bigger companies.
“We are thrilled to be working together with Clearstone to realize our vision of allowing publishers and bloggers to bring nearly all media types together on their sites in a way that lets readers see, hear, and truly immerse themselves in the ideas on the page,” Tristan Harris, Apture’s CEO and Co-Founder, said in a statement. “We were extremely impressed with Clearstone’s experience incubating early-stage companies such as Overture and The Rubicon Project that are also designed to make online publishing more efficient and profitable.”
Apture was created out of conversations with the Stanford Knight Fellows, a group of journalists from all over the world, about how to improve online news. Those conversations led the Apture team to develop a platform that allows people to fully immerse themselves in the ideas they are reading about without ever leaving the page. Today, Apture serves bloggers and publishers across multiple verticals that want to integrate new dimension of rich media into their articles and quickly syndicate their content across the web.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
