adConductor unveils Inventory Exchange
ADOTAS – adConductor has launched an exchange that allows online media properties to build reach quickly and transparently.
According to adConductor, a division of Burst Media, with no volume commitments required, no “seat” to acquire, and no software to install, adConductor Inventory Exchange clients can access high quality online display advertising inventory on-demand.
“In the hyper-competitive online advertising arena, having the ability to offer advertisers the scale to deliver campaigns and budgets is vital,” said Sean Keaveny, Senior Vice President, adConductor Sales. “adConductor’s Inventory Exchange offers media properties a flexible, full-service solution to forecast and build reach within the editorial and audience guidelines of their media business without the expense and commitment of acquiring and managing sites or the complications associated with securing quality inventory from self-service exchanges.”
The exchange offers advanced demographic and geographic targeting capabilities and additional audiences for remarketing and retargeting. All of these features are provided in a transparent environment that gives members control of parameters such as frequency caps and campaign filters. adConductor Inventory Exchange also offers campaign experts to forecast inventory, traffic and test creative, optimize campaign performance, and pay publishers in a single, easy transaction.
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