http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-755745 BillyBob Wed, 22 Apr 2009 19:09:11 +0000 http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-755745 At what point does the cost of optimization tools and the user overwhelm the cost of less efficient sales? We're talking about low cost, on-line ads for Pete's sake... At what point does the cost of optimization tools and the user overwhelm the cost of less efficient sales? We’re talking about low cost, on-line ads for Pete’s sake…

]]> http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-749403 manh hung Wed, 08 Apr 2009 08:04:11 +0000 http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-749403 awesome. Thks for ur helpful post awesome. Thks for ur helpful post

]]> http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-745592 Jason Menayan (YieldBuild) Tue, 31 Mar 2009 01:00:40 +0000 http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-745592 Terrific overview of the types of ad optimizers out there, working on behalf of both advertisers and publishers. It's an interesting space, and provides tremendous value to both. Terrific overview of the types of ad optimizers out there, working on behalf of both advertisers and publishers. It’s an interesting space, and provides tremendous value to both.

]]> http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-745525 Mike Ruggieri Mon, 30 Mar 2009 19:59:48 +0000 http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-745525 Thanks for the post, Matt. I have been struggling to appropriately "classify" my own company, EchoCurrent Software. By your definition, we are a context and interest-level targeting ad optimizer! And to all other interested entrepreneurs, Matt is totally right on when he says there is interest in this market for companies optimizing product and advertising placement. Thanks for the post, Matt. I have been struggling to appropriately “classify” my own company, EchoCurrent Software. By your definition, we are a context and interest-level targeting ad optimizer! And to all other interested entrepreneurs, Matt is totally right on when he says there is interest in this market for companies optimizing product and advertising placement.

]]> http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-745312 Jim Mon, 30 Mar 2009 04:40:37 +0000 http://www.adotas.com/2009/03/ad-optimizers-blinding-me-with-science/#comment-745312 Very helpful post -- particularly on explaining the role of ad exchanges versus ad networks, which can be a difficult one to follow! Very helpful post — particularly on explaining the role of ad exchanges versus ad networks, which can be a difficult one to follow!

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