Yieldex, flush and New York bound


nycskyline.jpgADOTAS — Yieldex is coming to New York, carrying a pocketful of cash.

The online ad targeting optimization firm picked up $8.5 million in its Series B round of financing. The financing was led by Madrona Venture Group. New investor Amazon.com and prior investors Sequel Venture Partners and First Round Capital also participated in the B round. Yieldex will also be moving its company headquarters from Boulder, Colorado to New York City. The company says the move “will situate them at the center of the digital media ecosystem.”

“An investment of this scope is obviously validating for us, and it prepares us to withstand the vagaries of this economy,” said Tom Shields, Yieldex’s CEO. “This gives us the ability to attract top talent and continue to develop new products on our DynamicIQ platform to further increase yield and efficiency for our premier customers like Martha Stewart Living Omnimedia, Inc. We are also excited about moving headquarters to New York, to more effectively serve the publisher community, many of who are already giving us extremely favorable feedback.”

Yieldex provides revenue, inventory and availability forecasting, eliminates manual spreadsheets, increases transparency of data across the organization and provides fact-based data for use in decision making. Yieldex’s DynamicIQ platform powers hyper-targeted inventory availability forecasts, campaign scenario planning, and advanced business intelligence through one comprehensive user interface.

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