ADOTAS — As a top executive leaves and the company rolls out new features, Yahoo employees await an reorganization that could either set the company on a course to take on Google or streamline parts for an eventual sale.
The head of Yahoo’s news and information division, Neeraj Khemlani, has left and will join the newspaper and magazine publisher Hearst Corp. in March as vice president and special assistant to the chief executive for digital media. (Good luck with that.)
In addition, Yahoo unveiled tools to help marketers better target online ads. The services include targeting graphical ads to users who have searched for particular terms in Yahoo’s search engine and customizing the offers in ads based on what Web sites a consumer has visited and what they have done on those sites. Another service that is expected next month will allow marketers to buy text ads next to search results that are targeted to users during a certain time of day or based on factors such as their age and gender.
Meanwhile, the company, which has been slammed financially because of the soft display ad market, is expected to reshuffle the management structure as well as move around managers. According to AllThingsDigitials, Carol Bartz told employees to rest up as the coming week would be “a biggie.”
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