ValueClick revenue falls
ADOTAS — ValueClick’s revenues fell 14.6 percent in the last quarter.
The online ad company posted a $261.2 million GAAP net loss from continuing operations on a preliminary, pre-tax $327 million non-cash goodwill impairment charge. That compares to income from continuing operations of $17.6 million. If the charge hadn’t been included, net income from continuing operations would have been $14.1 million.
“In the fourth quarter, we generated $30 million in free cash flow, bringing the full year total free cash flow generation to over $120 million,” Tom Vadnais, chief executive officer of ValueClick, said in a statement. ” Our performance-based offerings, strong balance sheet and relentless focus on driving margins make us a formidable competitor in this challenged environment.”
Revenues also beat the company’s previous estimates in a bleak display ad market. ValueClick’s Q4 revenues were $150.1 million, higher than the previously-issued guidance range of $140 to $145 million.
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