The design makes it easier for members to locate topics of interest and offers better opportunities for content integration for partners. Known for a slick poll widget, the opinion-driven site, where users can remain anonymous, has reworked the homepage to focus more on discussions.
On the advertising side, as people write about a particular issue, like do they drink energy drinks, Google AdSense would post a Gatorade ad. And the company is also collecting demographic information, keeping track of what people are voting on, keywords and categories and using it to target ads better.
SodaHead might be on the low end of this comScore chart, but its certainly in interesting site to watch grow.
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