Social networks grow, but for what?
ADOTAS — No one knows yet if the current crop of social networks, Facebook, MySpace, Bebo, etc. will eventually be a profitable launching pad for advertisers, but the networks themselves are sure proving attractive to users.
In 2008, nearly 80 million people, 41 percent of the US Internet user population, visited social network sites at least once a month, an 11 percent increase from 2007, according to eMarketer. By 2013, an estimated 52 percent of Internet users will be regular social network visitors.
“The steady stream of social network updates and news is now a weekly—or even daily—habit for many online users,” said Debra Aho Williamson, eMarketer senior analyst and author of a new report, Social Networks: Five Consumer Trends for 2009. “That stickiness is good news for social networks.”
Social network usage is growing, Williamson says, and not only is it growing but users are becoming more deeply involved. EMarkter projects that 79.7 million people, 40 percent of US Internet users, will create content on social networks at least once a month in 2009, either by updating a profile or communicating publicly.
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