Revenue Science becomes AudienceScience
ADOTAS — Revenue Science has renamed the company AudienceScience.
The company has over the years moved into targeted online advertising, according to Jeff Hirsch, president and CEO. And the firm helps advertisers and publishers find audiences, he added.
“It just became apparent that the old name was a business model name and not a problem solution name,” He said. “We really wanted to, in one name, describe what we do.”
Hirsch said since the niche the company is in is relatively small, everybody basically knows each other, he didn’t believe there would be any negative effect, and with behavorial targeting so hot, the company felt now was a good time to make a change.
AudienceScience creates a virtual marketplace, the equivalent of a search engine for people advertisers want to reach, and targets ads based on consumer interest- and intent-based behavior and preference. It manages billions of behaviors a day with access to over 120 million unique Internet users, and makes them accessible to advertisers and publishers to connect with an engaged audience. Clients include Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com and Wall Street Journal Digital.
– Express your opinion, comment below.
Reader Comments.
We’ve been a Revenue
Science publisher for a few years. We think this company is going to be taking off soon and that many more publishers will benefit from this kind of targeted advertising. It make sense..why not qualify traffic and put a value on it, that’s what they do
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
- ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
- Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »
Features
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
- Taking Social Media Analytics to Fashion Week February 3rd 2012
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
- Site Producer
Recent Comments
- Google’s “Good to Know” May Not Be Good for Me | Money Maker Machine: [...] Permalink [...]
- Jennifer Peterson: I love how your newsletter expands my thoughts. I can always count on your articles
- Google’s “Good to Know” May Not Be Good for Me | Connecticut News | Connecticut Breaking News Headlines | News Directory: [...] Permalink [...]
- Technology: 8 Reasons Why Social Media is Essential for Your Business « Mom it Forward: [...] their social media efforts, there are some real returns that companies report. According to
