Revenue Science becomes AudienceScience
ADOTAS — Revenue Science has renamed the company AudienceScience.
The company has over the years moved into targeted online advertising, according to Jeff Hirsch, president and CEO. And the firm helps advertisers and publishers find audiences, he added.
“It just became apparent that the old name was a business model name and not a problem solution name,” He said. “We really wanted to, in one name, describe what we do.”
Hirsch said since the niche the company is in is relatively small, everybody basically knows each other, he didn’t believe there would be any negative effect, and with behavorial targeting so hot, the company felt now was a good time to make a change.
AudienceScience creates a virtual marketplace, the equivalent of a search engine for people advertisers want to reach, and targets ads based on consumer interest- and intent-based behavior and preference. It manages billions of behaviors a day with access to over 120 million unique Internet users, and makes them accessible to advertisers and publishers to connect with an engaged audience. Clients include Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com and Wall Street Journal Digital.
– Express your opinion, comment below.
Reader Comments.
We’ve been a Revenue
Science publisher for a few years. We think this company is going to be taking off soon and that many more publishers will benefit from this kind of targeted advertising. It make sense..why not qualify traffic and put a value on it, that’s what they do
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
