Publicis online ad revenue grows; short-term outlook grim

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publicis.jpgADOTAS — Publicis Groupe says it is on track to make a quarter of its total revenues from online by 2012.

In its full-year 2008 results released today the Paris-based company says online accounts for 19 percent of total revenues, compared to 15 percent last year.

CEO Maurice Levey said he expected ad spent to drop between two and three percent this year, and he doesn’t expect the ad industry to look much healthier before 2010.

The biggest growth for Publicis came from emerging markets like China and Brazil which accounted for 22.9 percent of the group’s total revenues, compared with 21.3 percent in 2007. The company says it’s on track to make a quarter of its revenues from developing nations by 2012. The company expects ad spend to rise 10 percent in Brazil and 8.8 percent in China but United States will see a 6.3 percent drop this year and the UK a four percent decline.

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