Online jobs show slight growth
ADOTAS — Internet-media companies and web-search portals bucked a downward advertising employment trend in December despite the gloomy forecasts.
The two sectors added 800 jobs, bringing their employment, about 82,200, to its highest level since 2002, according to an AdAge analysis of Bureau of Labor Statistics. The U.S. advertising and media industry had slashed 18,700 jobs in December, bringing industry job losses in this recession to 65,100. The ad industry employed 1.59 million people as of December.
Ad agencies last year cut 6,000 jobs, or 3.2 percent of staff, and graphic-design firms eliminated 7,400 jobs, or 9.9 percent. Marketing-consulting employment, though, rose by 2,200, or 1.4 percent and public-relations agencies added 1,200 jobs, or 2.4 percent.
Media companies eliminated 41,000 U.S. jobs from the time the recession began in December 2007. Advertising/marketing-services firms cut 24,100 jobs. In percentage terms, the ad industry is faring worse than the overall U.S. employment market, which has lost 2.6% of jobs since the start of recession.
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