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Mixpo gets funding, award

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Feb 3, 2009 

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Edward Barrera  |

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Mixpo gets funding, award

ADOTAS — Mixpo has secured a $4 million follow-on investment led by Madrona Venture Group, including Growthworks Capital Ltd. and Yaletown Venture Partners.

On the heels of building an unique and comprehensive technology platform and partnering with major local media publishers, including Comcast, NBC Local Media and Tribune, the investment will be used by Mixpo to accelerate its growth, further enhance its platform, and extend the company’s leadership in a large and rapidly growing market category. The investment brings the total funding raised by Mixpo to $10.5 million.

“Online, locally-targeted advertising is proving to be a large and disruptive opportunity in the current market environment and Mixpo is leading the pack with their partners, customers and technology-driven solutions,” said Matt McIlwain, Managing Director of Madrona Venture Group.

Mixpo has also been recognized by AlwaysOn as an OnMedia 100 winner and will receive the award as a leading company in the emerging technology space of advertising, publishing, marketing, branding and public relations. Mixpo was selected by the AlwaysOn editorial team based on its demonstration of growth, market opportunity, quality of innovation, and customer traction.

“It’s an honor to be recognized by AlwaysOn as one of the OnMedia 100 technology companies,” said Mixpo CEO Anupam Gupta. “Ad dollars are shifting from traditional media to online local advertising. We’re excited about the potential video has to drive more effective results for local advertisers – large or small.”

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