Jivox updates online video ad features
ADOTAS — Jivox, an online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox 4.0, a upated version of its online video advertising platform.
Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a video engagement score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.
“The goal of this release was to give our customers the ability to easily create the most engaging, cost-effective advertising on the Web today, and then give them the tools to measure its true effectiveness,” said Diaz Nesamoney, CEO of Jivox. “Online video advertising has the unique ability to enhance an advertiser’s brand while offering unmatched direct response capabilities. We believe that these new features will take online video advertising to the next level of performance-driven advertising and provide a solid foundation for the continued rapid growth of the medium.”
New interactivity features allows a viewer to pause a video when an icon is clicked and the click-to-action features are presented as an overlay to the video. Users can download a coupon or document provided by the advertiser, submit a request to the advertiser to respond with product or service information, share the video via email by inputting senders email address and recipients’ email addresses, display an embed tag that enables the video to be embedded in a website or blog, and share information via SMS.
The Video Engagement Score takes into account multiple interactions a consumer has with an online video ad and assigns a weighted value to those interactions to provide advertisers deeper insight into an ad’s total performance. Ads are “scored” by comparing their performance to that of other ads on the Jivox Publisher Network.
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