ADOTAS — Jivox, the online video advertising service, has started an online video advertising affiliate program.
Online publishers can make available a co-branded version of the Jivox online video ad service to their advertisers and market the Jivox service across their sites. Advertising, marketing and creative services agencies can offer online video advertising services to their clients and manage client relationships through a Jivox master account, and publishers can refer their advertisers and web site visitors to Jivox, where they can create, publish, and manage their own targeted video ads.
“The Jivox affiliate program allows all our partners to participate in the fast-growing online video advertising category by providing three levels of integration into our online video platform,” said Jim Gustke, vice president of marketing and product management at Jivox. “The Jivox online video service is a modular platform that includes ad creation, online hosting and targeting, and access to the online publisher network, which allows our partners to offer all or some of its components. No matter how our partners choose to integrate, by signing up as a Jivox online affiliate, they can give their customers access to highly effective, locally targeted video advertising,”
All Jivox affiliate partners will receive specific customer promotions and savings to drive Jivox registrations and sales targeting; business-building links, creative assets, and drive conversions; and a monthly newsletter with updates on promotions, best-converting links and more. In addition, publisher partners will receive a custom access page that is co-branded and hosted by Jivox, as well as a publisher portal that enables them to administer and manage advertiser campaigns internally.
Online video advertising is one of the fastest-growing forms of online marketing because it commands the highest engagement and ROI of almost any online advertising method. Video ads generate nearly twice the click-through as banner ads and engage customers in an entertaining brand experience.
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