Havas Digital Partners with Media6°
ADOTAS — Havas Digital has partnered with Media6°, the advertising company that maps the global social graph to provide brand marketers with scalable customized audiences.
Under the agreement, Havas Digital agencies will become early adopters of the Media6° social graph targeting capabilities in order to integrate consumer insights with hyper-targeting and provide increased value for advertisers. In addition to promoting the adoption of the Media6° platform, the partnership will develop advertising solutions to leverage the value of “social graph” data.
“The partnership with Havas Digital is a pleasing validation of the value Media6° can bring to advertisers,” said Joe Doran, Media6°’s Founding CEO. “In a recent test, for every $1 dollar spent with Media6º, an internationally recognized travel brand recorded $48 dollars of transactional revenue. Media6°’s display media campaigns have outperformed even search by a factor of two to one.”
This collaboration will further Havas Digital’s development of its Virtual Brand Network for Advertisers. The Virtual Brand Network aggregates digital media inventory that meets the needs of a specific brand. It will also manage this inventory as a brand focused advertising network, buying and selling it in the marketplace to maximize the ROI of the brand.
Media6º technology uses no consumer or publisher data to map the social graph or deliver its targeting solution. The firm is a signatory to the Network Advertising Initiative (NAI) guidelines on the appropriate use of data in online advertising.
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