As the Mumbai attack and the Hudson plane landing bubbled up, it was news from Twitter that swept me up. I along with millions of others have questioned how the thing is going to make money. The microblogging site, which has raised $20 million in funding and rebuffed Facebook, has few revenue streams. One option might be to charge companies for brand verification and for targeted prompts for users to join company feeds rather than straightforward web advertising.
But what if its obvious use, search, is its strongest selling point?
John Battelle likens Google’s purchase of YouTube to what the search giant should/could be thinking about Twitter. He says that YouTube’s biggest asset was as a massive search engine. And now, ” what’s the most important and quickly growing form of search on the web today? Real time, conversational search. And who’s the YouTube of real time search? Yep. Twitter. It’s an asset Google cannot afford to not own, and also, one they most likely do not have the ability (or brand permission) to build on their own.”
Google has the cash, unlike the paper Facebook owns, and could pull it off.
— Express your opinion, comment below.