ADOTAS — Gary has a great wine show. But his forays outside his expertise are silly, in a doh-kind-of-way.
I saw his comments about the Wall Street Journal and Fox Broadcasting at the Social Communications Summit getting play on Twitter yesterday. Gary, founder and host of Wine Library TV, said that “The gatekeepers are dead … platforms are dead…content providers are going to fundamentally win.”
It’s a common refrain, content trumps all. That is true. But we just don’t want content, we want, and need, good, quality content. That needs to be developed, invested in and paid for. Now it’s true that the WSJ and others might be whittled down to nothing, and content will still be available. But what type of content and how?
Maybe this ‘professor’ guy (who I have my suspicions about anyway) has the idiotic answer of the day: volunteerism.
“In the future, a dental hygienist will take two days off, travel to Berkeley to interview the latest Nobel Prize winner, write an article, then return to her job. That’s when the volunteer copy editors get to work. The following day, the article appears in The New York Times. The dental hygienist is unpaid, but can tell all her friends: “Did you see my piece?” Editors will be like the managers of soup kitchens. Their job will be to coordinate the volunteers. Don’t forget, there are many people—some quite articulate—with too much time on their hands. Monks, nuns, the homeless, university professors, etc., will supply many articles for future newspapers.”
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