Gary Vaynerchuk, journalism and volunteerism


wall-street-journal.jpgADOTAS — Gary has a great wine show. But his forays outside his expertise are silly, in a doh-kind-of-way.

I saw his comments about the Wall Street Journal and Fox Broadcasting at the Social Communications Summit getting play on Twitter yesterday. Gary, founder and host of Wine Library TV, said that “The gatekeepers are dead … platforms are dead…content providers are going to fundamentally win.”

It’s a common refrain, content trumps all. That is true. But we just don’t want content, we want, and need, good, quality content. That needs to be developed, invested in and paid for. Now it’s true that the WSJ and others might be whittled down to nothing, and content will still be available. But what type of content and how?

Maybe this ‘professor’ guy (who I have my suspicions about anyway) has the idiotic answer of the day: volunteerism.

“In the future, a dental hygienist will take two days off, travel to Berkeley to interview the latest Nobel Prize winner, write an article, then return to her job. That’s when the volunteer copy editors get to work. The following day, the article appears in The New York Times. The dental hygienist is unpaid, but can tell all her friends: “Did you see my piece?” Editors will be like the managers of soup kitchens. Their job will be to coordinate the volunteers. Don’t forget, there are many people—some quite articulate—with too much time on their hands. Monks, nuns, the homeless, university professors, etc., will supply many articles for future newspapers.”

Can’t wait.

— Express your opinion, comment below.


  1. at first glance, the prospect of “amateurizing” news and reporting seems like it lower the bar for high caliber journalism as it is done today at well-established media companies. But is the bar that these media companies have set really that high? One doesn’t even have to be all that cynical to have a sense that the mainstream newspapers and channels that control most of the public’s attention, are in turn controlled by big money interests and corporate america in the first place. Is this the media we want to save?

  2. Alejandro,
    No doubt the news media has made mistakes, sometimes boneheaded, bias ones.
    But to say that the bar isn’t much higher than your garden variety blog or whatever is a stretch.
    The loss of the New York Times, WSJ, Washington Post, et al, would be devastating.
    Now maybe there is something somewhere being created that will postively revolutionize the news business.
    But right now, they are the best we have, and there is nothing I see that can replace them.


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