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Fetchback retargets customers

Written on
Feb 2, 2009 
Author
Sarah Novotny  |
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Fetchback retargets customers

fetcback.jpgADOTAS — Fetchback specializes in performance-based retargeting. Retargeting works in tandem with paid search, banner advertising and other forms of Web marketing. The magic behind Fetchback retargeting is that people who have visited a company’s site once before are easier to convert into customers because they have already expressed interest. If they are later presented with multiple ads for that company while on other sites (FetchBack has relationships with 20 to 40 ad networks), they’ll likely return as buyers. Five questions for FetchBack CEO Chad Little:

Lots of companies out there provide retargeting. What can FetchBack provide that others can’t?

Working with FetchBack gives advertisers a retargeting solution that is easy to manage and drives more conversions than working with any other provider. Fetchback Retargeting allows advertisers to control all retargeting efforts from one easy to use platform via our technology, called FIDO.

FetchBack’s advanced technology provides exclusive features – including:

- single pixel implementation.

- easy to read and pull analytic reports.

- dedicated ROI consultants; constant optimization for each campaign for best results.

- advanced targeting techniques that drive more conversions.

Have a couple of success stories?

An office and electronic supply retailer worked with a competitor of FetchBack for a year. They stopped that campaign to work with FetchBack to see if we could achieve greater results. In two months, FetchBack doubled the amount of conversions the client achieved with our competitor. They also saw a 592% ROI, and a 94% increase in return conversions.

A University used FetchBack to increase the number of students requesting information about attending the university. They saw a 194% increase in return conversions after one month. In addition to a high ROI and increase in return conversions, the University also saw an increase in their branding among students and potential students. Branding was an initiative they had pulled from their budget, but found that retargeting was a great branding tool while delivering results that rivaled those of paid search.

What does an advertiser or publisher have to do to work with you?

Advertisers need to have the following:

The ability to place one pixel on their website. Allow FetchBack to optimize their creatives and site. Patience to give retargeting the time it needs to work; results don’t happen overnight. Open minds to think about return conversions as being just as, if not more important, than new conversions. Only use FetchBack for their retargeting solution. This is how they get the best results, with the least complications.

What’s the history of the company?

I previously was the founder and CEO of AdOn Network. While at AdOn, I identified a huge opportunity for retargeting. In 2007, I sold AdOn and stepped down as the CEO and then turned my attention to founding and developing FetchBack. I worked with engineers to build FIDO from the ground up, based on input from advertisers and what they needed in order for retargeting to be easy and most effective. By mid 2007, FetchBack began taking on clients, and by the end of 2008 had a large client base with a 94% retention rate.

What have you got in the works coming up in the next six months?

We are constantly investing in our technology find innovative and improved ways to make retargeting easier and more effective. We have a number of new technology advances that will be released in the next 6 months; all of which focus on improving performance while making retargeting easier for our clients.

(Photo from Chipseo.com)





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