Environmental Defense Fund hires Pontiflex


pontiflex.jpgADOTAS — Pontiflex has been selected by the Environmental Defense Fund and the U.S. Fund for UNICEF for lead generation advertising.

By deploying transparent CPL advertising campaigns, advertisers pay only for qualified leads as opposed to keywords or impressions. EDF, national nonprofit organization representing more than 500,000 members dedicated to addressing global environmental issues, is using Pontiflex to build a responsive database of qualified, opt-in supporters. EDF then engages these supporters through vehicles such as newsletters and websites including fightglobalwarming.org.

“We were able to connect to Pontiflex and buy leads in a cost-effective way,” said Sam Parry, Director of Online Membership and Activism at Environmental Defense Fund. “It’s no secret that CPM advertising simply does not work for generating ROI. But what was impressive about Pontiflex was that we were able to get leads at a fraction of the cost of even other lead generation vehicles.”

Through Pontiflex AdLeads, advertisers can connect to the lead generation market from a single point of connection. They can select publishers transparently, view reporting by source and optimize campaigns.

In recent months, Pontiflex AdLeads has seen rapid adoption by non-profit organizations, such as the Obama Presidential Campaign and UNICEF.

“While everyone is conscious about their advertising spending right now, non-profits are probably more sensitive than most about making sure every marketing dollar spent delivers value,” said Zephrin Lasker, CEO and Co-founder, Pontiflex. “CPL advertising is at the highest step of the ROI ladder. By allowing advertisers to pay only for qualified leads from interested consumers, we can help them reach the audiences that matter in a cost-effective way.”

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