Comments on: Display and Search – Perfect together? http://www.adotas.com/2009/02/display-and-search-%e2%80%93-perfect-together/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Matt Lillig http://www.adotas.com/2009/02/display-and-search-%e2%80%93-perfect-together/#comment-725705 Matt Lillig Thu, 12 Feb 2009 00:40:09 +0000 http://www.adotas.com/2009/02/display-and-search-%e2%80%93-perfect-together/#comment-725705 Fantastic write up Russell. I couldn't agree more! :) Here at Yahoo! we're aware of those search and display combination studies and working hard to make sure that our advertisers are equipped with the proper tools to help them make smarter online budgeting decisions. Especially during these hard economic times where every penny spent counts! You may have read about our Full Analytics product that provides our Assist metric. Assists are described as campaigns, ads, or keywords that contributed to the conversion of other campaigns, ads, or keywords. If a visitor clicks on a display ad and does not convert, but later converts off a Yahoo search PPC ad, then we'll attribute an Assist to the display and and a Conversion to the search ad. No longer do advertisers have to give full credit to the last clicked ad! Now they can measure that their display ads are driving conversions beyond themselves. For more info, check out a couple articles: http://www.ysmblog.com/blog/2008/11/03/measuring-search-and-display-for-success/ http://mattlillig.blogspot.com/2008/12/yahoo-assistsput-money-back-into-your.html Keep up the great articles! Matt Lillig Fantastic write up Russell. I couldn’t agree more! :)

Here at Yahoo! we’re aware of those search and display combination studies and working hard to make sure that our advertisers are equipped with the proper tools to help them make smarter online budgeting decisions. Especially during these hard economic times where every penny spent counts!

You may have read about our Full Analytics product that provides our Assist metric. Assists are described as campaigns, ads, or keywords that contributed to the conversion of other campaigns, ads, or keywords.

If a visitor clicks on a display ad and does not convert, but later converts off a Yahoo search PPC ad, then we’ll attribute an Assist to the display and and a Conversion to the search ad.

No longer do advertisers have to give full credit to the last clicked ad! Now they can measure that their display ads are driving conversions beyond themselves.

For more info, check out a couple articles:

http://www.ysmblog.com/blog/2008/11/03/measuring-search-and-display-for-success/

http://mattlillig.blogspot.com/2008/12/yahoo-assistsput-money-back-into-your.html

Keep up the great articles!

Matt Lillig

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