DIGITAL MARKETING IN A DOWNTURN: HOW TO GET RESULTS NOW AND BUILD A BASE FOR THE FUTURE – 2/17/09
Digital Marketing in a Downturn: How to Get Results Now and Build a Base for the FutureDate: 2/17/09 – 6:15 pmLocation: Tribeca Cinemas Gallery, 54 Varick St., New York, NYCost: $75 ($65 for AG)Description: A panel discussion on new media and advertising with experts from Razorfish, AP Digital, and Fanscape It’s a business maxim that when the market is down, your marketing outlays should increase. You’ll make it through the rough patch, and when things get better, you’ll be in a great position to flourish. What’s your marketing strategy? Right now, the money is on new media. How are you going to reach today’s customers and build a base for the future? The digital landscape is shifting daily, spreading through social and mobile networks. Which ones should you target? Gain ideas and insight from digital experts including Shiv Singh, social media guru at top marketing and experiential agency Razorfish; Lee Chapman from JayZ’s award-winning agency Translation Advertising & Branding; and Paul Borgese, head of digital initiatives for the Associated Press. You’ll learn: –Critical components of an effective digital marketing plan –New digital advertising tools and methods –How to build mobile into your strategy –Developing a multi-cultural, cross-platform campaign
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