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Coupons, job search and classified sites gain in 2008

Written on: Feb 2, 2009
Author: Edward Barrera |
: Share; Coupons, job search and classified sites gain in 2008

ADOTAS — With the recession hitting full on, it was was no wonder that several of the top gaining site categories in 2008 reflected the current environment.

Notably, the job search category ranked as the top-gaining site category for the year, up 51 percent to nearly 19 million visitors in December 2008, according to ComScore, as the millions of Americans affected by the deteriorating job market sought online job resources for assistance.

Other top-gaining categories in the comScore 2008 Digital Year in Review Report included coupons, up 46 percent to 31.6 million visitors, politics, up 43 percent to 12 million visitors, and classifieds, up 27 percent to nearly 53 million visitors.

The report highlighted the trends in several areas of digital marketing, including e-commerce, top-growing sites and site categories, search, online video, online advertising and mobile, and how digital marketers can capitalize on these trends in 2009.

Search query volume on the five core search engines increased 21 percent in 2008 from the previous year, with Google Sites accounting for nearly 90 percent of this growth. Also, online video viewing accounted for 12.5 percent of Americans’ total time spent on the Internet in November 2008, up from 8.5 percent the previous year. In addtion, the mobile industry continued to witness the growing popularity of smartphones in 2008 with subscriptions to smartphones increasing more than 100 percent during the year.

U.S. Internet users viewed a total of 4.5 trillion display ads during the past twelve months, with the average person viewing more than 2,000 ads per month.

Retail (non-travel) e-commerce spending grew 6 percent to $130.1 billion in 2008. The year ranked as the softest year for retail e-commerce spending growth since comScore began tracking the industry in 2001.

– Express your opinion, comment below.

Reader Comments.

Econsultancy wrote about the impact of recession on coupon-focused shopping (quoting a Penn, Schoen & Berland Associates survey) yesterday too — http://econsultancy.com/blog/3230-how-recession-proof-is-online-shopping

Posted by Geno Prussakov | 2:14 pm on February 3, 2009.

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