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Clickable Pro 2.0 and search advertising

Written on: Feb 9, 2009
Author: Edward Barrera |
: Share; Clickable Pro 2.0 and search advertising

ADOTAS — Clickable today introduced the newest version of its flagship tool.

Clickable Pro 2.0, a pure-play search management product, is supposed to make search advertising simple and quick for small businesses, midsize enterprises and agencies, and will allow advertisers to manage search and pay-per-click performance across Google, Yahoo and MSN’s advertising networks.

“Clickable is transforming search advertising for small to midsize advertisers and agencies on the principle of simplicity,” says David S. Kidder, co-founder and CEO. “We’ll continue to rapidly release meaningful product iterations that cultivate best practices, save time and drive performance and profitability. In this down economy, our promise is to help advertisers’ drive better results in less time, and constantly improve.”

The new version includes:

Emerging Google Ad Formats – including Image (banners), Local Business (maps) and Mobile (text and image). Customers now can add and edit new ad formats right alongside text ads. Clickable is offering this beta functionality for free to Clickable customers so they can experiment and guide Clickable’s development around new advertising formats.

Keyword Filter And Bulk Edit to empower agencies and advertisers to quickly search, edit and export high volumes of keywords across all advertising networks and accounts, all at once and with great flexibility. Bulk editing reduces tedious spreadsheet analysis, saves time and reduces errors.

Clickable Conversion Tracking, which moves out of beta and into the Clickable interface, enabling advertisers to easily measure ROI with one simple, independent tracking system. This powerful reporting tool also informs Clickable’s ActEngine in real time to deliver campaign recommendations with better return.

An Improved ActEngine, including new recommendations to help advertisers more precisely set keyword match types to drive higher quality traffic; properly set up campaigns for content versus search keyword inventory; and optimize long-tail keyword bids. The ActEngine now includes a history of campaign recommendations accepted or ignored; this is the first in a series of enhancements to report results pre- and post-recommendations and drive overall transparency.

Clickable raised $14.5 million in a Series B round led by Peter Thiel’s Founders Fund. Existing investors Union Square Ventures and FirstMark Capital also ponied up some cash. That brought Clickable’s coffers up to $22.5 million.

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Tags: Clickable, Clickable-Pro-2.0, internet-advertising and search

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