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BlueKai captures data from 100 million

Written on: Feb 27, 2009
Author: Edward Barrera |
: Share; BlueKai captures data from 100 million

ADOTAS — BlueKai says it now has access to over 100 million unique buyers, making it the largest source of user intent data available to online marketers, ad networks and publishers.

Focused primarily on consumer intent in retail, auto and travel, the data exchange partners with data sellers to aggregate anonymous shopping and research behaviors across the Internet and auctions that data to drive monetization in a privacy-friendly way, enabling buyers to boost ad targeting quality and scale.

“In a challenging economy, it is more important to identify and reach the shoppers who have raised their hands to signal their intent to buy. Today, the best way to do this is either through search marketing or to work through BlueKai, which aggregates in-market shoppers of travel, auto and retail across the Internet,” said Omar Tawakol, the company’s CEO. “The data growth that we have experienced since the inception of the BlueKai Exchange signifies that a tremendous volume of in-market data exists and that it just hasn’t been aggregated and sold in a fair exchange. I’m pleased that the BlueKai Exchange is becoming the quality standard for online intent data and I feel this will fundamentally shift how online marketers learn to trust and utilize data targeting.”

With recent travel data seller additions, the BlueKai Exchange offers in-market search data aggregated from several of the nation’s top five online travel agent sites offering access to over 20 million unique travel intenders. BlueKai’s travel data, which equates to 74 percent of the traffic on the top 5 US travel sites, can be targeted by categories including air travel, class of travel (Business, First) hotels, cruises, departure and destination city, length of stay, etc.

Buyers in the BlueKai Exchange include advertisers, or publisher and ad networks who bid at auction for the data to influence ad targeting across existing campaigns, or as a way to boost the quality and scale of existing behavioral segments.

BlueKai also offers data on over 18 million monthly unique auto intenders aggregated from top auto research sites giving data buyers the ability to target in-market auto buyers by make and model. It has data on 67+ million monthly unique in-market shoppers and the ability to target by retail categories such as cell phones and PDAs, consumer electronics, clothing, shoes and accessories.

Reader Comments.

This is not true. aCerno, an ad network operated by Akamai, provides user intent data around all 140M+ online US shoppers. Blue Kai is not as big.

Posted by Tom | 10:59 am on April 29, 2009.

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