Comments on: A display advertising safety net http://www.adotas.com/2009/02/a-display-advertising-safety-net/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Kris Patel http://www.adotas.com/2009/02/a-display-advertising-safety-net/#comment-729473 Kris Patel Fri, 20 Feb 2009 17:21:06 +0000 http://www.adotas.com/2009/02/a-display-advertising-safety-net/#comment-729473 Good article! Advertisers demand quality and Ad Networks need to provide quality in placement and context in order to survive the coming "Storm". Fraud is also a major problem Ad Networks and Online Advertising players should be putting more emphasis on reducing. http://www.clickforensics.com/resources/click-fraud-index.html Good article!

Advertisers demand quality and Ad Networks need to provide quality in placement and context in order to survive the coming “Storm”. Fraud is also a major problem Ad Networks and Online Advertising players should be putting more emphasis on reducing.

http://www.clickforensics.com/resources/click-fraud-index.html

]]> By: Christopher Weiss http://www.adotas.com/2009/02/a-display-advertising-safety-net/#comment-726453 Christopher Weiss Fri, 13 Feb 2009 14:39:22 +0000 http://www.adotas.com/2009/02/a-display-advertising-safety-net/#comment-726453 Here's another reason why verified inventory is gaining in popularity as the preferred targeting mechanism: privacy. FTC Lays Out Principles for Protecting the Privacy of 'Targeted' Users http://online.wsj.com/article/SB123448268250279765.html?mod=googlenews_wsj Christopher Weiss LucidMedia Networks, Inc. Here’s another reason why verified inventory is gaining in popularity as the preferred targeting mechanism: privacy.

FTC Lays Out Principles for Protecting the Privacy of ‘Targeted’ Users

http://online.wsj.com/article/SB123448268250279765.html?mod=googlenews_wsj

Christopher Weiss
LucidMedia Networks, Inc.

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