YouTube at Work
ADOTAS — Sometimes, even I’m surprised at the numbers for all things web.
Take this one: 65 percent of online video viewers watch content between 9 a.m. to 5 p.m, Monday throught Friday, compared to 51 percent who watch between 6 a.m. to 8 p.m. on weekends, according to Neilsen Online.
Now I have no problem believing that workers surf the net for content unrelated to their jobs. (Unless you have my job where everything online could - technically - be related to work. Thank God). Maybe because I a little older than most, but I feel slightly guilty if I watch a YouTube video, even if it is somehow job related. But when I was working for a newspaper, the younger reporters were always talking about some new video and then showing their friends. (One of the reasons, I started walking around the newsroom was because it became a little too much.)
So is there a difference, from an advertising perspective, how you target video consumers at work as opposed to home? Is there greater potential for interactive advertising on video than in print content?
There is one negative note in the numbers. “In October, time per viewer increased by 10 percent, while the number of unique viewers and total streams remained relatively flat month-over-month.”
– Express your opinion, comment below.
Reader Comments.
Very interesting
It seems folks watching at work would be more interested in shorter video’s, but if time per viewer increased that wouldn’t be true. Of course the folks at home might be watching long video’s they didn’t want to watch at work?
Rod Cook
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