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Yahoo customer dissatisfaction

Written on
Jan 30, 2009 
Author
Edward Barrera  |
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Yahoo customer dissatisfaction

yahoo_dark_small.jpgADOTAS — Everyone says that customer service needs to be a high priority during this recession. You wonder if Yahoo got that message, and if Carol Bartz will remind employees as well.

A few weeks back, I took note of some small and medium size advertisers who become irritated if not completely annoyed as they learned of Yahoo’s terms and conditions. Published more than six months earlier, Yahoo said, unilaterally, it could create ads, add and remove keywords and optimize accounts. Many advertisers apparently become aware of this only months afterward.

As one blogger said, “Yahoo made the bone-headed decision to start unilaterally messing with the keywords and bids of sponsored search customers.”

So now Yahoo has responded with “The Truth about Account Optimizations.” As opposed to, I guess, the lies being spread by all of Yahoo’s customers, and its “blogger friends” still don’t seem to be satisfied with the Yahoo terms. Google beckons.

– Express your opinion, comment below.





Reader Comments.

I gave up on Yahoo paid search some time ago. Google is user friendly for not so smart folks lke me and they are also proactive in their communications. Great company for a reason – customer service. Hello !!!!

Posted by marty callott | 12:44 pm on January 30, 2009.

Couldn’t agree with you more, Yahoo sucks. They ripped us off last year and will not re-imburse us. There is a reason Google owns 90% of the search market.

Posted by marcel maillet | 12:55 pm on January 30, 2009.

Yahoo! really needs to improve customer dissatisfaction both in the advertiser side and the publisher side.

I have tried working with Yahoo! as a publisher – YPN is a joke of a product and is far inferior to AdSense. The Right Media Exchange is just arbitrage of spammy adware junk.

Posted by paul | 1:04 pm on January 30, 2009.

I’ve seen a big improvement from Yahoo in the last 90 days. I think with all the negative earnings reports they have been waking up and focusing more on customers. The tech still needs work.

Posted by Jim | 2:30 pm on January 30, 2009.

Remember Netscape? You actually used to be able to call them on the phone. They introduced an upgraded browser that replaced the previous browser when installed. It didn’t work but when you deinstalled it, it closed down one’s Netscape account. Netscape RIP. Yahoo has absolutely no feedback. Whatever one does, one winds up at some FAQ. Running OS9 it became more and more difficult to access my multiple accounts and I tried to get in touch with Yahoo. Impossible. I wound up with something called Y-Mail that was obviously designed for mobile systems. They couldn’t care less. They’re completely out of touch. This is how dot coms die.

Posted by Max | 4:40 pm on January 30, 2009.

Yahoo was once worth $150 Billion. Jerry Yang and all the Yahoo employees got a big head from this and have been pissing on small advertisers and customers for way too long. What’s funny is they are still doing it. No wonder the company is only worth 10% of what it used to be. My advice to Yahoo is, fire everyone and start from scratch. Lose the ego and try working with your advertisers.

Posted by pj | 5:07 pm on January 30, 2009.

As troubled as Yahoo may be – this media buyer doesn’t want to see them go down…I miss the Overture platform and people and all from days gone by, but Yahoo will eventually get it right…hopefully. Too much bad news in our space! Come on Yahoo – be the company that turns it around, there are some very bright people on your payroll…it takes a lot of work to get to them…but I have found a few gems there who get it.

Posted by Nick Carbone | 7:18 pm on January 30, 2009.

I tried Yahoo several times to see if they have changed or have become more competitive by learning lesson from others. By advertising with Yahoo you will get less return per dollar compared to google. My guess is $1.00 give you 10 times more (on the average) as of today.

Posted by tom | 11:03 pm on December 1, 2011.

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