ADOTAS — As Google sucks up more market share by the day, Yahoo dithers and now irritates advertisers who want to give them money but will go elsewhere if they have to.
Though this has been part of its terms for the last six months, Yahoo says, unilaterally, it can create ads, add and remove keywords and optimize accounts. Many advertisers apparently are only becoming aware of this lately.
As one blogger said, “Yahoo made the bone-headed decision to start unilaterally messing with the keywords and bids of sponsored search customers. If that wasn’t bad enough, Yahoo just quietly updated its Terms & Conditions–making advertisers fully responsible for those decisions.”
Yahoo, which has been on the cutting edge of online search, has been hobbled by mismanagement and poor decision making. I don’t know if angering clients helps.
UPDATE: Could help be on the way? According to Michael Arrington, a group of investment bankers and top executives are working on a deal to takeover Yahoo with debt supplied by Microsoft.
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