Yahoo Burns Advertisers * But Might be Taken Over Anyway
ADOTAS — As Google sucks up more market share by the day, Yahoo dithers and now irritates advertisers who want to give them money but will go elsewhere if they have to.
Though this has been part of its terms for the last six months, Yahoo says, unilaterally, it can create ads, add and remove keywords and optimize accounts. Many advertisers apparently are only becoming aware of this lately.
As one blogger said, “Yahoo made the bone-headed decision to start unilaterally messing with the keywords and bids of sponsored search customers. If that wasn’t bad enough, Yahoo just quietly updated its Terms & Conditions–making advertisers fully responsible for those decisions.”
Yahoo, which has been on the cutting edge of online search, has been hobbled by mismanagement and poor decision making. I don’t know if angering clients helps.
UPDATE: Could help be on the way? According to Michael Arrington, a group of investment bankers and top executives are working on a deal to takeover Yahoo with debt supplied by Microsoft.
– Express your opinion, comment below
Reader Comments.
Not to mention the clunky UI and the lack of a mass editing tool. Get with it Yahoo. We really want to use you, but you’re blowing it!
Google already does this. Why is this news?
Yes
There are similarities but Yahoo is being more rude and crude than Google! Some changes are almost destroying the value of the ad copy and has people paying for bad ads!
Rod Cook
http://www.mlmconsultant.com
amazingly stupid of both companies. A class action waiting to happen
Yahoo is full of idiots, I can’t wait until their editors start getting layed off. They love shutting down my accounts and disapproving my ads, the same ads that google runs all day. Yahoo is the only company I know that turns away people that want to give them money. And Clay, you hit it on the nose, their user interface is garbage. MSN even has a better one in beta right now. this does explain why this internet giant had once a net worth of $150 billion but now down to only $15 billion. Jerry Yang, you’re a clown!
- Pingback from Microsoft Rejects Yahoo Bid » Adotas
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads
- Influencing the Influencers – Joining the Circle of Trust | | SpongecellSpongecell: [...] We must admit, we love talking about interactive marketing, and we jump at the
- Dave Young: You're absolutely correct. However, it can be tough for the smaller brands to generate the
- Cory Grassell: Interesting research that aligns well with recent data that Twitter set an all-time record for
