[x+1] alternative to traditional ad networks working


target1.jpgADOTAS — [x+1] announced this week that the total number of insertion orders for its Media+1 solution for creating custom online ad networks grew nearly eightfold between Q4 2007 and Q4 2008.

The number of insertion orders for Media+1 grew 678% between its launch in Q4 2007 and Q4 2008, while the average insertion order size grew 67%. The total volume of insertion orders increased 527% in the same period, while the number of clients using Media+1 jumped 75%.

“Ad network providers often struggle to provide an exact, relevant match between advertiser target audience and content,” said John Nardone, chairman and CEO of [x+1]. “As a result, they either fail to deliver scale or offload pre-bought ad inventory that may not be the best fit. More and more agencies and clients are finding that Media+1 is a more effective alternative to traditional ad networks. Media+1 gives them the ability to create dynamic, custom ad networks for each client campaign, thereby optimizing media delivery and producing maximum ROI.”

Media+1 is supported by [x+1]’s Predictive Optimization Engine (POE™), which leverages sophisticated mathematical models to make optimal segmentation and targeting decisions on websites and in external media campaigns. It derives actionable decisions from the complex data.

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