Video Ad Spending Grows

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video_advertising_small.jpgADOTAS — Despite complaints that online video hasn’t figured out advertising, it still is the largest growing spending-wise (though it only had up to go).

Video advertising had a 245 percent increase in the first half of 2008, at $345 million, compared to the first half of 2007, at $100 million, according to eMarketer. Search was still the leader with a 23.6 percent increase over the same time, with display ads

Lead generation showed the lowest growth during the same time period, to $806 million from $799 million, a .9 percent growth. But as with search, once you get to a certain point, there is an inevitable slowdown, though sponsorships and classifieds saw negative growth.

EMarketer estimates show search ad spending rising steadily from $10.7 billion in 2008 to nearly $20 billion by the end of 2013.

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5 COMMENTS

  1. …so when are we going to see an ad network [really] dedicated to video ads? If you’re a network dedicated to video ads, please reach out to me.
    —Ivan

  2. Why are we not talking more about posting video on our own websites versus advertising somewhere else?

    What portion of the video trend is just simply posting sales and how to videos on a company’s individual site rather than somewhere else?

    Or am I completely wacked out?

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