ADOTAS — Despite complaints that online video hasn’t figured out advertising, it still is the largest growing spending-wise (though it only had up to go).
Video advertising had a 245 percent increase in the first half of 2008, at $345 million, compared to the first half of 2007, at $100 million, according to eMarketer. Search was still the leader with a 23.6 percent increase over the same time, with display ads
Lead generation showed the lowest growth during the same time period, to $806 million from $799 million, a .9 percent growth. But as with search, once you get to a certain point, there is an inevitable slowdown, though sponsorships and classifieds saw negative growth.
EMarketer estimates show search ad spending rising steadily from $10.7 billion in 2008 to nearly $20 billion by the end of 2013.
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