ValueClick whacked over email; Commentors gleeful
ADOTAS — A ValueClick executive is not having a good week.
A manager sent an email contact form to ShoeMoney, trying to solicit business. Unfortunately, the executive didn’t read the email closely before sending, because pasted on it was the same message sent to MoneyExtra. Of course, ShoeMoney posted the email and whacked the executive, saying that ValueClick, which has had spamming troubles before, should be a little more careful.
In February, ValueClick, Inc. agreed to a $2.9 million settlement with the Federal Trade Commission which was investigating its lead generation practices. The FTC alleged that ValueClick used deceptive marketing practices in violation of the CAN-SPAM and FTC Act. As part of its settlement agreement, the company and the Commission have agreed on a new set of standards to govern its business going forward.
Now I get it. Bad ValueClick. I get emails that are clearly spam and it annoys me to death. But this outing, and the commentors who gleefully predict this poor guy will lose his job, is over the top. How many times have we sent emails that we wished we could take back? During a brutal year of people losing their jobs and not finding a replacement, people should be a bit more forgiving. Karma can be just as brutal.
*Corrected version and real example. Writing this I cut and pasted part of the info below by mistake. Irony indeed.
– Express your opinion, comment below.
Reader Comments.
Seems like much to do about nothing. People are so eager to out the emperor for wearing no clothes that they don’t see they have no clothes on either. Thousands of years ago the teacher said, let he who is without fault cast the first stone.
Everyone is quick to pounce on ValueClick when they hear something negative, but they fail to realize that ValueClick brings a ton of “value” and benefit to websites by monetizing their traffic. The team responsible for this activity is called “publisher development”, and they have a very challenging job of having to reach out to hundreds of publishers every day, so small mistakes like this happen. It’s about time people realized that ValueClick is one of the last great online advertising companies that is still independent and is an undervalue asset in one of fastest growing categories on the web (online advertising).
Chase Norlin
CEO
Pixsy Corp.
I agree that mistakes happen, and those who make them should learn from them. But to humiliate the person is not the proper way. I hope the guy at ShoeMoney (whatever the heck that is) messes up and gets his in return. Long Live Valueclick
This ShoeMonkey guy points people to his contact form in the first place! Sounds like he’s just insulted that the ValueClick exec didn’t notice that both of those websites belonged to the same publisher… his poor little ego must have been bruised. Awww…
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