ADOTAS — Tremor Media has signed a deal with Germany-based media publishing company Axel Springer Media Impact.
The agreement will see Axel Springer implement products by Tremor Media, including their Acudeo technology, for upcoming online video campaigns. Tremor Media and Axel Springer’s first project will be a cross media campaign for the new Mini convertible in the spring of 2009.
“Online video will be an important trend throughout the coming years,” said Robert Bosch, Managing Director Crossmedia & Sales at Axel Springer Media Impact. “It combines the advantages of highly effective advertising with opportunities for interaction and targeting, which characterise the strength of the Internet,”
The Acudeo Video Monetization Platform enables in-stream video advertising opportunities on top-tier publisher sites, providing publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solutions allows advertisers and publishers to utilize online video advertising as an interactive medium that can target highly specific audiences and demographics.
Tremor Media, Inc., New York, is a leading company in the USA for the marketing of online video. With more than 1,400 publishers and more than one billion video views, the Tremor Media network reaches more than 60 percent of the American population. With new locations in Munich and London under the name Tremor Media Europe GmbH, its European expansion began in 2008.
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