http://www.adotas.com/2009/01/publishers-cpm-falls-ad-networks-under-pressure/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2009/01/publishers-cpm-falls-ad-networks-under-pressure/#comment-788848 Josh Mon, 12 Oct 2009 16:19:05 +0000 http://www.adotas.com/2009/01/publishers-cpm-falls-ad-networks-under-pressure/#comment-788848 Publishers and advertisers should follow their food through all the chains...Jane Doe isn't buying as much, so CPA goals are down, leading to lower CPMs. Also fill systems like pubmatic can be used to increase or decrease CPMs depending how they are set up by a publishers (per Bruno above: amateures beware --- I've seen lots of undercutting). There are also performance systems not buying on a CPM but I've see eCPMs over $10 (not accounted for by fill systems). No easy solutions...just top site optimization and the best possible ad placements will get the best possible CPM (and that might not be as high as last year). Publishers and advertisers should follow their food through all the chains…Jane Doe isn’t buying as much, so CPA goals are down, leading to lower CPMs. Also fill systems like pubmatic can be used to increase or decrease CPMs depending how they are set up by a publishers (per Bruno above: amateures beware — I’ve seen lots of undercutting). There are also performance systems not buying on a CPM but I’ve see eCPMs over $10 (not accounted for by fill systems). No easy solutions…just top site optimization and the best possible ad placements will get the best possible CPM (and that might not be as high as last year).

]]> http://www.adotas.com/2009/01/publishers-cpm-falls-ad-networks-under-pressure/#comment-719593 Bruno Tue, 27 Jan 2009 04:41:21 +0000 http://www.adotas.com/2009/01/publishers-cpm-falls-ad-networks-under-pressure/#comment-719593 Large and Medium-sized Publishers that still participate in the ridiculous ad network concept deserve what they get..it is a system designed for small web sites that has gotten out of control due to the proliferation of media amateurs on both sides of the table. Large and Medium-sized Publishers that still participate in the ridiculous ad network concept deserve what they get..it is a system designed for small web sites that has gotten out of control due to the proliferation of media amateurs on both sides of the table.

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