Publicis CEO Credits Obama Win With Bright Ad Future
ADOTAS – Unlike many doom and gloomers, Mauice Levy, the chief executive of the Publicis Groupe, is predicting a bright future for advertisers, thanks to President-elect Barack Obama.
According to a report in the New York Times, Levy sent out an email to 15,000 Publicis employees in the U.S. that reads in part:
“Congratulations on such a great choice. Once again the American people have proved that they are right there when it comes to turning points in history — and they know how to make history.”
While most ad execs shy away from overt political statements, Levy told the Times he couldn’t resist: “[I] had to because this is so fantastic. … It erases all the bad images, the bad pictures of the last eight years with one vote. It is a wonderful demonstration of the strengths of America, a formidable lesson for the world.”
Meanwhile, analysts aren’t predicting a rosy year for Publicis. Morgan Stanley has forecast a 4% fall in business this year. But Levy’s optimism (at least for the online ad world) is unsullied by dire forecasts – he predicts that by 2010, 15% of global ad spend will be parked in online formats.
– Express your opinion, comment below.
Article Sponsor
More News
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
-
Loading ...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- minnickup: Hello, I found your forum is www.adotas.com after I have been surfing the internet to be
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
