Comments on: PETA punks Super Bowl with veggie porn http://www.adotas.com/2009/01/peta-punks-super-bowl-with-veggie-porn/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Lance Shannon http://www.adotas.com/2009/01/peta-punks-super-bowl-with-veggie-porn/#comment-721008 Lance Shannon Sat, 31 Jan 2009 18:15:39 +0000 http://www.adotas.com/2009/01/peta-punks-super-bowl-with-veggie-porn/#comment-721008 I'm not sure why this is being hailed as "genius". It's an old and tired trick to create ads that will intentionally be rejected by censors in an attempt to gain more media attention than would have been garnered by running the ads as planned. PETA isn't the first to do this, and had no intention of actually running the ads as paid media. Apparently, they're more concerned with saving money than with making their point in an effective or original way. So they created a sexist, provocative ad and copied a hackneyed marketing tactic/gambit. Yawn. Oh, and by the way, it also turns out that the claims in the ad are false by all scientific standards...the REAL reason for rejecting them. I’m not sure why this is being hailed as “genius”. It’s an old and tired trick to create ads that will intentionally be rejected by censors in an attempt to gain more media attention than would have been garnered by running the ads as planned. PETA isn’t the first to do this, and had no intention of actually running the ads as paid media. Apparently, they’re more concerned with saving money than with making their point in an effective or original way. So they created a sexist, provocative ad and copied a hackneyed marketing tactic/gambit. Yawn. Oh, and by the way, it also turns out that the claims in the ad are false by all scientific standards…the REAL reason for rejecting them.

]]> By: Nick Carbone http://www.adotas.com/2009/01/peta-punks-super-bowl-with-veggie-porn/#comment-720772 Nick Carbone Fri, 30 Jan 2009 23:57:20 +0000 http://www.adotas.com/2009/01/peta-punks-super-bowl-with-veggie-porn/#comment-720772 When Stephen Colbert interviewed Paul McCartney, Sir Paul said that the Dalai Lama himself would most likely eat meat in an emergency...come on folks being an omnivore is ok...no need for guilt, especially from those who think they are beyond biological reproach. Mmmmm N.Y. Strip, with baked potatoe...Prociutto around asparagus! So PETA joins the rest of the world and markets it's agenda with digital media, genius tactic though...wonder if the National Meat Association will try the same thing...Steak!!! When Stephen Colbert interviewed Paul McCartney, Sir Paul said that the Dalai Lama himself would most likely eat meat in an emergency…come on folks being an omnivore is ok…no need for guilt, especially from those who think they are beyond biological reproach. Mmmmm N.Y. Strip, with baked potatoe…Prociutto around asparagus! So PETA joins the rest of the world and markets it’s agenda with digital media, genius tactic though…wonder if the National Meat Association will try the same thing…Steak!!!

]]> By: Stuart http://www.adotas.com/2009/01/peta-punks-super-bowl-with-veggie-porn/#comment-720766 Stuart Fri, 30 Jan 2009 23:22:38 +0000 http://www.adotas.com/2009/01/peta-punks-super-bowl-with-veggie-porn/#comment-720766 I have two reactions to your comments. First, I think you miss the point of the PETA ads altogether. The point is to get people who only think about themselves, about what they want, to begin to think about other beings. It is irrelevant that you don't "like" being told not to eat flesh. What is relevant, and would be interesting, would be for you to explain how justify your flesh eating. Second, fair enough that you "think" PETA alienates people, but you are an advertising guy. Do you know what the impact of the ads is? I have two reactions to your comments.

First, I think you miss the point of the PETA ads altogether. The point is to get people who only think about themselves, about what they want, to begin to think about other beings. It is irrelevant that you don’t “like” being told not to eat flesh. What is relevant, and would be interesting, would be for you to explain how justify your flesh eating.

Second, fair enough that you “think” PETA alienates people, but you are an advertising guy. Do you know what the impact of the ads is?

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