PETA punks Super Bowl with veggie porn
ADOTAS — Brilliant marketing. That’s all I can say about PETA’s over-the-top ‘Super Bowl’ commercials.
The veggie soft porn videos were rejected by NBC for, among other reasons, a model in the video licking pumpkin, touching herself with her hand while eating broccoli, rubbing her pelvic region against a pumpkin, licking eggplant and rubbing asparagus on herself.
I don’t like PETA’s aggressive attitude toward animal flesh eaters, such as myself. I think its frequent attacks alienate people more than it attracts them. And I doubt PETA was going to pay $3 million for any of these ads to show. But this was well done. It created ads it knew would be rejected, released the news into the world, and it went viral.
Instead of focusing on NBC’s appropriate and obvious stance, writers and bloggers used the word ‘banned’ as if it was a Henry Miller book. Everyone posted the videos, with a ‘helpful’ assist from PETA.
Even the View got involved, with Whoopi Goldberg using vegetables to re-enact the scenes in a P-G sort of way. She wondered if this would be appropriate for the kids to see. Somone should tell Whoopi about YouTube, because by the time the show aired that video and the PETA buzz were winging around the world.
Like I said: brilliant marketing.
– Express your opinion, comment below.
Reader Comments.
I have two reactions to your comments.
First, I think you miss the point of the PETA ads altogether. The point is to get people who only think about themselves, about what they want, to begin to think about other beings. It is irrelevant that you don’t “like” being told not to eat flesh. What is relevant, and would be interesting, would be for you to explain how justify your flesh eating.
Second, fair enough that you “think” PETA alienates people, but you are an advertising guy. Do you know what the impact of the ads is?
When Stephen Colbert interviewed Paul McCartney, Sir Paul said that the Dalai Lama himself would most likely eat meat in an emergency…come on folks being an omnivore is ok…no need for guilt, especially from those who think they are beyond biological reproach. Mmmmm N.Y. Strip, with baked potatoe…Prociutto around asparagus! So PETA joins the rest of the world and markets it’s agenda with digital media, genius tactic though…wonder if the National Meat Association will try the same thing…Steak!!!
I’m not sure why this is being hailed as “genius”. It’s an old and tired trick to create ads that will intentionally be rejected by censors in an attempt to gain more media attention than would have been garnered by running the ads as planned. PETA isn’t the first to do this, and had no intention of actually running the ads as paid media. Apparently, they’re more concerned with saving money than with making their point in an effective or original way. So they created a sexist, provocative ad and copied a hackneyed marketing tactic/gambit. Yawn. Oh, and by the way, it also turns out that the claims in the ad are false by all scientific standards…the REAL reason for rejecting them.
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