MySpace goes after Yahoo and MSN, Facebook too hip
ADOTAS — MySpace is working hard to take ad dollars from Yahoo and MSN portals, even letting major brands take over its homepage.
It’s an attempt to overcome major advertisers’ worries about social media content by creating “save havens.” I don’t know how new this really is, but certainly the growing popularity of Facebook is forcing MySpace to cede some control, which is not a bad thing.
“We can get 50m eyeballs on our homepage so we can compete against the portals,” Chris DeWolfe, MySpace’s co-founder and chief executive, told the Financial Times. “We’re not going to compete against Google and their 20,000 employees. But where we’ve made strides is against guys like MSN and Yahoo on the display and branded business.”
MySpace narrowly missed a $1 billionn revenue target last year and wants to make more money from its 130 million users. But its best days may be over. Carol Bartz seems to view Facebook as the hot thing for young, albeit finicky, users, but I did love this quote from her:
“(Young people) do grow up, and it’s interesting watching the older ones… they’re much more interested in looking at Yahoo Finance and Yahoo News. They don’t have all day to (put up) pictures on Facebook and chat constantly because guess what, they’re off the dole”
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Reader Comments.
Our rock band advertised on MySpace. Our banner linked to our MySpace band profile page. On that page, we have a link to our Broadtexter.com account, a mobile fan club. Initially, the ad ran for a few days, then it stopped running. The reason given, MySpace won’t allow advertisers to collect (cell numbers/providers) info. How silly? We have been doing that for more than a year now!! Maybe, someone will wake up over there?
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