MSNBC clipping Obama speech

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videotape.jpgADOTAS — MSNBC.com will make it easier for you to search and clip the video of President Barack Obama’s inaugural speech.

Others do it, but news video has been slow in utilizing the technique. The site’s video player will let you search the transcript of a video to locate a specific passage. You can highlight the text on the transcript and the player will automatically play that portion of the video. Viewers can clip that snippet of video and transfer it elsewhere.

My question is how is this going to bring them money? It’s like tivo. How are you going to sell ads against it? Product placement? (kidding). Obviously online video watching is burgeoning, with 75 percent of users watch online videos, with predictions that it will rise to 88 percent in 2012. Video advertising had a 245 percent increase in the first half of 2008, at $345 million, compared to the first half of 2007.

Users viewed 12.7 billion online videos during November 2008, up more than one-third over November 2007, according to comScore Video Metrix. ComScore said more than 146 million watched an average of 87 videos per viewer in November 2008, 77 percent of US Internet users.

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