News

Kraft Foods goes mobile

Written on: Jan 20, 2009
Author: Edward Barrera |
: Share; Kraft Foods goes mobile

ADOTAS — Food is going mobile.

Niche marketing is one of the areas that marketers and advertisers are moving toward as they contiue to bore down to better target their demographics. Kraft foods is proving that not only are foodies fanatics but their pay as well. The company has a popular iPhone app that allows users to see recipes and shopping lists for Kraft singles, Jell-O gelatin and Minute Rice.

Special interest and niche sites allow advertisers and brands to engage with their target demographic without worry that annoying people who don’t want to be there.

And as AdAge points out, Kraft Foodies are paying to be marketed to, with the iFood Assistant one of the iPhone’s top 100 popular paid aps, and no. 2, in the lifestyle category.

– Express your opinion, comment below.
As your cell phone becomes more computer, interactive television, niche targeting for people who opt in is the likely future.

Reader Comments.

No comments yet

Tags: iFood-Assistant, iPhone, Kraft-Foods, Mobile-Advertising and Mobile-Marketing

More News

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

View Results
Loading ...

Polls Archive

Latest News

Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
With gTLDs, Global Branding Starts with a Name February 9th 2012
Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation