Search spending fell 8% in the last quarter of 2008 compared to the year before. According to Efficient Frontier, it marks the first quarter of negative annual growth since the company began tracking it.
Google is still expected to announce double-digit revenue growth in the fourth quarter. EMarketer has said that search advertising will still grow 14.9% in 2009. But efficient study also found that retail marketers increased spending 9% in the fourth quarter, compared to 2007.
And btw, is it me or do these ex-Google complaints seem rather…petty?
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