GoFish becomes Betawave

Written on
Jan 19, 2009 
Edward Barrera  |

gamer11.jpgADOTAS — GoFish is relaunching as Betawave Corporation, following a $22.5 million financing last month.

The company believes that consumer attention will become the new economic basis for brand media. Betawave focuses on the highest attention span media environments as measured by time spent per month, time spent per page and receptivity to brand advertising. This approach, coupled with an emphasis on immersive advertising products, allows Betawave to weave brands into the fabric of consumer experiences and deliver measurable results that far exceed industry norms.

“Historically, the portals have been the only options for big brands to reach big audiences online,” says Betawave CEO, Matt Freeman in a statement. “Unfortunately, the portals have largely devolved into utility environments that offer reach rather than engagement – more tonnage than attention. We want to create an alternative for brand advertisers who are seeking both scale and attention – at a price that isn’t artificially inflated.”

Betawave includes casual gaming, virtual world, social play and entertainment publishers delivers scale with a unique monthly audience of 25 million domestically and 69 million worldwide, and attention with an average audience engagement of more than 54 minutes per month.

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Edward is the former editor of Adotas.

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Before that, he was metro editor and city editor for the San Gabriel Valley Newspaper Group, where he was in charge of local news. Besides managing daily content, including multimedia, he oversaw investigative stories. He also led a team in revamping the group's website.

Before that, he was a reporter and blogger, covering business, politics and government for newspapers in New York and California.

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