Glam Media snaps up AdaptiveAds
ADOTAS — Glam Media has acquired AdaptiveAds, a venture-backed display ad targeting and optimization company based in San Francisco and Mumbai, India. The price wasn’t disclosed.
AdaptiveAds brings creative audience targeting, adaptive ad optimization and brand engagement tracking to Glam Media’s brand ads platform and enables both agency direct and self-service media buying solutions. Through the acquisition, Glam Media is opening an office in Mumbai and establishing an engineering presence in Pune, India. In December 2008, Glam Media reached more than 100 million unique visitors globally for the first time as reported by comScore Media Metrix.
“AdaptiveAds supercharges Glam Media’s brand engagement technology, delivering insight into how ads behave with different audiences and giving brands the ability to dynamically act based on this knowledge,” said Samir Arora, chairman & CEO of Glam Media. “This acquisition will help optimize results for brand ad campaigns across Glam Media’s targeted content verticals, passion groups and geographies.”
AdaptiveAds’ next generation ad serving platform, now renamed GlamAdapt, makes complex real-time ad serving and targeting decisions with the primary goal of optimizing brand engagement. It will provide intelligence for brands by delivering return on investment analysis. The platform will arm brands with insights into not only which specific vertical audiences or passion groups respond to their ads, but also which messages and marketing solutions provide the greatest engagement levels for each type of audience.
AdaptiveAd had been shopping around a series B round with a valuation in the $25 million to $40 million range when Glam entered the picture. The three-year old company raised $2 million in late 2007, and then another $1.5 million ina series A, for a total of $3.5 million. Draper Fisher Jurvetson is an investor in both AdaptiveAds and Glam Media.
– Express your opinion, comment below.
Tags: ad-networks, AdaptiveAds, finance, Glam-Media and GlamAdapt
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Bob: and just like that he got fired.
- 101 Best Twitter Apps Blog » Blog Archive » Social Networking: Without a Champion, Enterprise Social Tools Sputter – Formtek Blog (blog): [...] And Cons Of Social Media In Education …mediabistro.comMashable -Minnesota Daily -ADOTASall 97 news [...]
- The Rise of the Data-Driven CMO | ADMA Blog: [...] of information transparent to customers also stand to gain financially. According to a separate
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads
