ADOTAS — As the click fraud spotlight grows, larger ad networks are trying to find solutions.
GenieKnows.com, Canada’s largest search ad network, announced today that it hired Anchor Intelligence to monitor its online traffic quality. Afterr a one-month evaluation period, the ad network said that the Anchor Intelligence ClearMark system, which monitors and evaluate pay-per-click traffic, worked well for advertising clients. GenieKnows is one of the world’s largest second-tier search ad networks, servicing 1.9 billion search requests monthly.
“As we enter 2009 the integrity of our traffic remains a top priority for GenieKnows.com,” said Barbara Manning, CEO and President of GenieKnows.com, “and we need access to critical PPC market data to help us maintain and grow the highest quality of search traffic into our partners. Anchor Intelligence is an integral part of this program.”
ClearMark scores each individual click as it occurs and provides corresponding reason codes to enable networks to differentiate between the good, the bad and the fraudulent.
Each scored click is provided to GenieKnows to enable accurate billing, inventory optimization and filtering decisions. Scoring results are also available through a dynamic online reporting tool and via an API to provide seamless integration with GenieKnows’ existing tools.
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