ADOTAS — I’m still unsure that social network sites like Facebook will ultimately prove successful for marketers.
Outside of the difficulty of monetizing Facebook, trying to interrupt conversations with an ad, or Twitter, where do I start? it seems to me that a good advertising social network model hasn’t surfaced yet. Certainly the attraction is there.
The share of adult users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project’s December 2008 tracking survey.
While media coverage and policy attention focus heavily on how children and young adults use social network sites, adults still make up the bulk of the users of these websites. Though in September 2008, 70.2% of US Internet users ages 15 and older visited an online social network, according to comScore World Metrix.
“The ongoing headache for marketers is that social networking is such a powerful consumer activity, but incredibly challenging as a marketing medium,” said Debra Aho Williamson, senior analyst at eMarketer.
Peter Madden had a nice rant about Facebook, calling it a “freak show,” adding that ” friends have become the new products.”
While I get that the social network is more about like-minded groups creating their own niches, and therefore attracting connected brands, I just wonder if a better mouse trap is waiting in the wings.
— Express your opinion, comment below.